Roles


Tools


Overview


Designing print publications and signage for the National Park Service requires balancing creativity with precision. Every piece—whether a park newspaper, safety flyer, or trailhead sign—must adhere to the NPS’s strict visual identity standards, ensuring a consistent look and feel across the entire system. Within those parameters, I focus on clarity and hierarchy, transforming dense, technical, or safety-focused language into designs that visitors can quickly understand in the field or at a glance.

Many of these materials are produced in black and white to reduce printing costs, which presents its own creative challenge. Without relying on color, I use contrast, typography, and composition to maintain visual interest and readability. Because we print hundreds of thousands of some publications each year, every design decision must balance efficiency, durability, and impact.

These projects often involve collaboration with the U.S. Government Publishing Office to manage large-scale print contracts, as well as with the Harpers Ferry Center to fabricate durable outdoor signs capable of withstanding harsh conditions. Together, these efforts ensure that the park’s visual communication remains cohesive, accessible, and enduring.

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